Shifting the Strategy: LingPerfect’s Path to Corporate Growth

When Paul Gromek founded LingPerfect, it was with a clear mission: to break language barriers through precise, culturally aware communication. What began with a single 200-page translation has grown into a global language services company with over 80,000 projects delivered in 200+ languages. A certified disability-owned business with unique positioning in supplier diversity networks, LingPerfect had the credentials, capabilities, and quality but in 2024, Paul knew it was time to reposition the company to compete at the corporate level.

“We had the capacity and quality. We just weren’t telling our story in a way that corporate buyers understood.”

Reframing the Conversation

Through Bpeace, Paul was matched with Doug Oettinger, a strategic growth expert whose perspective quickly became a trusted extension of the leadership team. Paul invited COO Artur Czarnecki to join the sessions, and together they began rethinking how to present LingPerfect’s value: not just as a vendor, but as a strategic partner.

“The way I present our business has changed,” Artur shared. “I feel much more confident about who we are and how to explain what we do.”

Doug pushed the team to think like procurement stakeholders: What’s in it for the client? Why now? Why you?

Rethinking the Pitch

This mindset shift extended beyond messaging. With Doug’s guidance, the team adopted a more strategic, selective approach to procurement, focusing on natural fits, not just volume. They also gained confidence navigating complex bids, including those where their subcontractors were larger or more established.

“Doug helped us through a Fortune 500 bid where we were the smaller player,” Paul recalled. “Thanks to his advice, we held our ground and brought clarity to our value.”

Laying a Foundation for Larger Wins

The results came quickly. LingPerfect secured a significant contract with PwCand expanded corporate work with Fortune 500 companies, validating their new approach and demonstrating that diverse, disability-owned businesses can compete—and win—at the highest levels.

“This was the best program we’ve done,” Paul shared. “It was like having a board-level executive walk alongside us. We’re leaner, sharper, and more prepared for what’s ahead.”

Looking Ahead

As LingPerfect scales its AI-powered language and marketing solutions leveraging proprietary translation memory and client glossaries to deliver cost savings and faster turnaround while strengthening operations, it also faces a more complex macroeconomic landscape. Decreased corporate spending, geopolitical tensions and the rapid evolution of generative AI are reshaping the industry. But with a stronger strategic foundation, Paul and Artur are committed to adapting and growing with clarity and purpose, positioning LingPerfect as a trusted partner for global enterprises seeking reliable, AI-enhanced, and diversity-certified language solutions.