Impact

Despite its domestic success, Grupo JOMI faced challenges in expanding internationally, particularly in the competitive U.S. market. Key challenges included formulating a clear strategy for international expansion, navigating regulatory requirements for product registrations in export markets, and effectively marketing and selling products abroad. The company recognized the need for expert guidance to overcome these hurdles and capitalize on the opportunity to expand its reach.

A captivating haven blending nature and adventure, Hotel Michanti opened its doors in 2017 with one clear aim: to ensure guests never forget El Salvador. Positioned in Playa El Zonte, it quickly gained prominence as a sought-after destination for travelers and surf enthusiasts.

Nestled atop a picturesque cliff in La Libertad, El Salvador, Atami Escape Resort isn’t just a hospitality venue—it’s a cornerstone of community and cherished retreat. Led by Francisco Beneke, the resort pays homage to family values, even adopting its name from a Japanese city.