What you will be doing:
Started in 1982, this business was built on a passion for the health benefits from bee-based products including honey and pollen supplements and other over-the-counter health products, including immunity-boosting supplements. Most of their products are sourced locally from small-scale beekeepers in El Salvador. As the company grew, they began exporting in 1986 and developed their own production lab in 2000. They currently produce and sell products under their own brand and for private label through their own stores and other pharmacies in El Salvador.
Their current goal is to enter the U.S. market. To do so they need a better understanding of the market opportunities, potential target customers, target geographies within the U.S. with the most potential, and the best sales and distribution approaches for getting their products to customers. Since all of their products sold over the counter and are 100% natural, they are interested in targeting supermarkets or pharmacies that carry high quality natural supplements and who sell to baby boomers and health-conscious individuals.
This husband-and-wife leadership team is eager to learn best practices from leading experts in market entry, sales, and distribution in the health supplement industry.
As a Bpeace volunteer Skillanthropist, you will use your market entry and expansion strategy experience in the health sector to:
- Help the company determine the best strategy for market entry into the U.S. natural supplement retail market.
- Analyze the U.S. health supplement market to help the leadership team understand the potential niche target markets, identify and profile target customers, and determine which cities/states have the greatest potential as targets for their initial market entry efforts.
- Provide guidance on the development of a value proposition for the U.S. market and recommendations on how best to market to and communicate with their identified target customers.
The impact of your work will help the company enter new markets and increase sales so they can continue to create jobs that provide dignity as well as economic stability to their workers and community as a powerful alternative to violence.
Over the course of four months, you will:
- Provide approximately 4 days of remote consulting advice delivered via weekly calls of approximately 2 hours each (preferably the same day/time each week), based on a schedule agreed upon between you and the business.
- Validate needs with the company and draft a scope of work. Bpeace staff will facilitate the initial conversations between you and your “client.”
More jobs are critical in El Salvador right now to help stem the flow of irregular migration. Small and medium businesses account for 60% of the economy. Steady employment provides legitimate alternatives for Salvadorans who would otherwise migrate or pursue illegal activities and gangs. Your advice and expertise will help these businesses create jobs and build a stable future for their workers and communities.
Where you will be doing it:
Remotely with a Bpeace staffer facilitating each consulting session to ensure engagement and continuity.
You are qualified if you:
- Have extensive knowledge of go-to-market/market entry strategies, preferably in the health, over-the-counter medicine and/or supplements industry
- Can apply your experience to evaluating opportunities for market entry and help a company take the first steps towards sales and distribution in a new market.
- Enjoy sharing your knowledge of the U.S. health retail and health supplements industry.
- Can volunteer approximately 4 days between July and November to be a remote business advisor.
Starting July 2021
Discovery: 2-4 hours over the first 1-2 weeks
Project Work: 2-4 hours per week for up to 10 weeks (32 hours total)
Follow-up: 1 hour a month for up to 4 months
Please note that this is a volunteer opportunity.