CURRENT VOLUNTEER OPPORTUNITIES IN GUATEMALA
Marketing Workshop and 1:1 Consulting Meetings
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely for Guatemala
When: June 20 – July 15, 2022
Time Commitment: 10 – 12 hours over one month
Number of Volunteers: 2 to develop and deliver the workshop and (10) 1:1 consulting meetings; 2 for additional (10) 1:1 consulting meetings
Conduct a highly interactive 2.5-hour remote workshop and 1:1 consulting sessions for 20 Fast Runner businesses from Guatemala on marketing strategies.
The workshop will focus on:
● Discussing the principles of competitive advantage, product positioning, and building a brand that aligns with your strategies for growth
● Exploring tools and ideas to create, validate or change marketing strategy and growth vision for their organization
After the workshop you will conduct remote 2-hour 1:1 consulting meetings for each of the businesses. The meetings will focus on:
● The challenges and opportunities for improving their marketing strategies
● Defining clear marketing priorities and creating, validating or changing marketing strategy for the next 3 to 6 months
Business Strategy and Value Proposition* Workshop and 1:1 Consulting
Program: Bpeace Pradera Impulsa
Where: Remotely for Guatemala
When: July 5 – July 20
Time Commitment: 10 – 12 hours over one month
Number of Volunteers: 2 to develop and deliver the workshop; 5 or 6 for 1:1 consulting meetings
*Based on the Simon Sinek Golden Circle model to truly differentiate a business brand's value proposition
Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, “The Golden Circle Theory,” where he explains how leaders can inspire cooperation, trust and change in a business, based on his research into how the most successful organizations think, act and communicate if they start with “Why.”
Prior to the Learning Lab, we will share this Simon Sinek TED Talk and value proposition questions with the participants.
The workshop will focus on:
● What research and neuroscience tells us about the Golden Circle theory, and how humans respond best when messages communicate with those parts of their brain that control emotions, behavior and decision making
● How passionate leaders and organizations express their commitment and enthusiasm authentically to inspire audiences
● Providing the tools to successfully articulate their “Why” to clients, employees and stakeholders to inspire them to act or buy
After the workshop, the businesses will work on their “Why” and then you will conduct a remote 2-hour 1:1 Consulting Meeting for each business to discuss it and provide constructive feedback.
Guatemala Retail Businesses
Program: Bpeace Pradera Impulsa
Where: Remotely for Guatemala
When: July 2022
Time Commitment: 10 – 12 hours over 2 – 3 weeks
What: Validate the company’s growth needs and draft a scope of work. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Individuals with business expertise in any industry
Number of Volunteers: 20
Guatemala Strategic Growth
Program: Bpeace Maximizer Forward Guatemala
Where: In person or remotely for Guatemala
When: Starting in June or July 2022
Time Commitment:
Discovery: 2 – 4 hours remote over the first 1 – 2 weeks
Project Work:
Remote: 2 – 4 hours per week for between 12 and 16 weeks (40 hours total)
In-person: 5 days in Guatemala
Follow-up: 1 remote hour a month for up to 4 months
What: Validate the company’s growth needs and implement a strategic growth plan. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with expertise in strategic growth, talent management, marketing and branding, finance, sales, go-to-market, operational process improvement and organizational structure.
BUSINESS DEVELOPMENT EXPERT FOR A GUATEMALAN TECH COMPANY OF DIGITAL TRANSFORMATION
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: October 2022
Time Commitment: 2-4 hours per week between August to November 2022
What: You will help the business create a forward action plan for the next 6-12 months, identify opportunities for business growth goals and objectives to improve sales, marketing, and branding strategies. Provide recommendations to improve processes and tools to manage client billing and payments. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive experience in business development, marketing strategies, brand expansion with an emphasis on digital transformation. Knowledge of the latest trends and competitor behaviors. Experience targeting new clients, and identifying profitable opportunities.
For more information, contact: sgonzalez@bpeace.org
GO-TO-MARKET STRATEGY EXPERT FOR A GUATEMALAN ENGINEERING, DESIGN AND CONSTRUCTION COMPANY
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help implement a go-to-market strategy for coffee products. Support market research efforts and analysis to develop new additional products for export markets. Provide advice to improve the business value proposition in other Markets and determine financial strategy going forward. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive knowledge of Go-To-Market Strategy and market intelligence development particularly for new market entry. Experience finding new distribution channels in the US and other potential markets and implementing Go-To-
Market strategies in the area of consumer goods or other related products and on the B2B market.
For more information, contact: sgonzalez@bpeace.org
GO-TO-MARKET STRATEGY EXPERT FOR A GUATEMALAN COMPANY THAT PRODUCES GRANULATED RAW CANE SUGAR
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help create and implement a go-to-market strategy for its granulated raw cane sugar product, investigate the process of importing to the USA, apply for FDA approval, and launch US distribution. Provide advice to identify the right consumer for effectively communicating product value to end market. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive knowledge of Go-To-Market Strategy and market intelligence development particularly for new market entry. Experience finding new distribution channels in the US and other potential markets and implementing Go-To-Market strategies in the area of consumer goods or other related products.
For more information, contact: sgonzalez@bpeace.org
GROWTH STRATEGY EXPERT FOR A GUATEMALAN AUTO BODY SHOP CHAIN
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will advise the business on how to create a strategic expansion plan, provide recommendations to improve the business’s current marketing strategy, and identify growth opportunities and areas of investment. Develop a growth strategy plan in collaboration with the business to increase customer engagement and outperform competitors. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive knowledge of effective and strategic planning for growth, preferably in the auto body shop business or similar industry. Experience establishing and measuring strategic growth and investment plans, particularly to grow mass market/consumer/individual business, insurance companies and other B2B
opportunities.
For more information, contact: sgonzalez@bpeace.org
GROWTH STRATEGY EXPERT FOR A GUATEMALAN TILING AND FLOORING BUSINESS AND PROMOTIONAL MATERIAL SUPPLIER
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help the business create Growth Strategy Plan, goals, and objectives for new markets, increase customer and staff engagement, and outperform competitors. Provide recommendations to the leadership team to identify the best growth opportunities. Determine areas of investment. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive experience in effective and strategic planning for growth, preferably in the tiling and flooring and promotional material business or similar industry. Knowledge of strategic growth and investment plans in the US or international markets.
For more information, contact: sgonzalez@bpeace.org
HR STRATEGY EXPERT FOR A GUATEMALAN CONTRACTOR BUSINESS
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help the business create an HR forward action plan for the next 6-12 months. Support the leadership team by optimizing processes for recruiting, training, and performance. Provide recommendations on software and external services. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with in-depth knowledge of HR management, practical HR experience, strategic planning for growth and experience advising businesses address HR concerns. Knowledge of talent management, preferred within the business supplies and equipment industry.
For more information, contact: sgonzalez@bpeace.org
MANUFACTURING PROCESS IMPROVEMENT EXPERT FOR A GUATEMALAN FAMILY INTERIOR DESIGN BUSINESS THAT MANUFACTURES CUSTOM INTERIOR CABINETS AND FURNITURE
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help the business create a forward action plan for the next 6-12 months, define communication needs and channels across processes, and recommend strategies for improved team organization to optimize responsiveness to
customer needs. Process improvement strategy, goals, and objectives to achieve sustainable competitive advantage.
Who: Business people with in-depth knowledge of lean manufacturing, value chain mapping, or other manufacturing efficiency best practices. Experience enhancing the efficiency of an existing production plant and can help an existing furniture company adjust their strategies to respond to client requests more efficiently.
For more information, contact: sgonzalez@bpeace.org
PROCESS IMPROVEMENT STRATEGY EXPERT FOR A GUATEMALAN COMPANY THAT PROVIDES INTEGRATED SECURITY, INTELLIGENCE AND FORENSIC SOLUTIONS
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help the business create a forward action plan for the next 6-12 months, analyze, map, and enhance their current operational processes and procedures, including operating flow and back-office systems, and standardize processes to maximize time and profit. Determine communication flow and define communication needs. Assess current team structure and strategies to optimize responsiveness to customer needs.
Who: Business people that can apply their experience helping an existing security, intelligence, and forensic system company adjust their strategies to respond to client requests more efficiently. Experience mapping across teams, operations, internal communication, team dynamics, and management.
For more information, contact: sgonzalez@bpeace.org
PROCESS IMPROVEMENT STRATEGY EXPERT FOR A GUATEMALAN ENGINEERING, DESIGN AND CONSTRUCTION COMPANY
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help create a Forward Action plan for the next 6-12 months. Analyze, map, and enhance the company’s current operational processes and procedures, including operating flow and back-office systems. Improve communication flow and channels across processes and organization structure to optimize responsiveness to customer needs. Propose tools for managing and tracking client billing and payments.
Who: Business people with extensive experience in process improvement and mapping across teams and operations. Knowledge of strategies to help existing engineering, design and construction companies adjust their strategies to more efficiently respond to client requests.
For more information, contact: sgonzalez@bpeace.org
HR AND SALES EXPERT FOR GUATEMALAN SPECIALTY VETERINARY HOSPITAL AND DISTRIBUTOR OF VETERINARY PRODUCTS
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help the business analyze the current sales processes and who is involved in client interactions when it comes to closing sales with new or existing customers. Provide recommendations for alternative sales strategies that will equip
the “sales team” in customer conversion. Advise the business on HR changes that would help integrate and improve new sales strategies. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive experience in the intersection of HR and sales; in developing sales strategies and training staff to apply those strategies. Help identify new sales strategies that can be adopted by staff and apply a higher level of discipline to talent management.
For more information, contact: sgonzalez@bpeace.org
HR AND SALES EXPERT FOR GUATEMALAN MICROFINANCE COMPANY
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help the business analyze the current sales processes and who is involved in client interactions with new or existing customers. Provide recommendations for alternative sales strategies that will equip the “sales team” in customer conversion. Advise the business on HR changes that would help develop a systematic and structured approach to recruiting, onboarding, training, and developing talent, preferably with Central American experience. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive Knowledge of talent management within the microfinance industry, preferably in the Central American region. Help develop the business’s strategic human resources plan. Knowledge of sales strategies and can help sales apply a higher level of discipline to talent management so that the sales organization is capable of performing at its best.
For more information, contact: sgonzalez@bpeace.org
SALES STRATEGY EXPERT FOR GUATEMALAN BPO / CALL CENTER
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help create a Business Development plan that generates a
sustainable & efficient sales funnel. Review the business’s current sales strategy, and analyze its product and service pricing, strategic partners and marketing channels. Help create warm leads with US businesses that could benefit from BPO services and networking opportunities to help get Atel in the room with industry players. Bpeace staff will facilitate the initial conversations between you and your “client.”
Who: Business people with extensive knowledge of B2B sales strategy development within the service industry, preference on BPO/Call Center or telecommunication
industry. Experience with BPO/Call Centers, contracting and implementing sales strategies, and building an efficient sales model.
For more information, contact: sgonzalez@bpeace.org
SALES AND DISTRIBUTION STRATEGY EXPERT FOR GUATEMALAN BAKERY EQUIPMENT COMPANY
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help analyze the company’s current sales, distribution and marketing channels. Guide the team to perform a market evaluation, assessment sizing, and marketing plan. Help build a sales organization, target setting and training of sales technique and supportive consumer marketing strategies, and identify sales and distribution partners. Develop a sales training program and design the future training required for all Sales Reps. Help the leadership team develop an ideal strategy for current and potential markets and clients.
Who: Business people with extensive knowledge of sales and distribution of products for the Latin American market and expanding a sales and distribution pipeline. Experience enhancing an existing sales and distribution strategy.
For more information, contact: sgonzalez@bpeace.org
SALES STRATEGY EXPERT FOR A GUATEMALAN BUSINESS THAT PROVIDES FREIGHT FORWARDING SERVICES
Program: Bpeace Maximizer Forward Guatemala
Where: Remotely or in person
When: August 2022
Time Commitment: 2-4 hours per week between August to December 2022
What: You will help analyze analyze the current sales strategy, processes, pricing and who is involved in client interactions. Support the leadership team to optimize sales processes and develop strategies for hitting their sales targets, boost profit margins, and identify alternative sales strategies to drive new customers. Advise the business on HR changes that would help integrate new sales strategies and help the leadership team improve training that incorporates new sales strategies. Help develop marketing assets, as well as an SEO and digital Marketing strategy.
Who: Business people with extensive knowledge of sales strategy development. Experience helping companies in freight forwarding service implement a sales strategy, restructure their sales approach, and build an efficient sales model.
For more information, contact: sgonzalez@bpeace.org
Spanish fluency is a plus but is NOT necessary. We have translators available, and many of the business leaders speak English.
For more information, contact: sgonzalez@bpeace.org
