Industrias Laford: From Local Success to Regional Powerhouse

Moisés and Sara, a dynamic husband-and-wife team, have successfully transformed Industrias Laford from a small Salvadoran business into a leading regional brand known for its safe and effective pest control products. Throughout their journey, Bpeace has been a vital partner, offering invaluable guidance and support.

‍
Reaching New Heights with Bpeace’s Expertise

‍
In 2021, after participating in several Bpeace programs, Moisés and Sara turned to Bpeace once again to tap into business expertise for developing a U.S. e-commerce strategy for their flagship product, Cuckol Roach Killer, a cockroach elimination solution. Their goal was to leverage the product’s unique advantages to break into the competitive U.S. market.

‍
Strategic E-Commerce Planning with Carl Phelps

‍
Under the guidance of Carl Phelps, a digital marketing expert known for his innovative approach, Laford’s leadership team conducted a comprehensive analysis of their competitive advantages. Together, they crafted a strategy to market Cuckol effectively on e-commerce platforms.
Sara reflects,

“Carl emphasized the importance of choosing the right words and images. Cuckol’s key benefits—long-lasting, odorless, and made from natural ingredients—were distinct advantages. He helped us understand that effectively communicating these benefits would manage consumer expectations and reduce the risk of negative reviews.”

‍
Identifying Target Markets and Pricing Strategies

‍
A crucial step in the process involved defining Cuckol’s customer base and understanding their purchasing patterns to identify key target markets in the United States. By analyzing consumer behavior, they tailored their marketing strategies for maximum impact.

‍
They also evaluated Cuckol’s cost structure and identified pricing opportunities. “We were pleasantly surprised that we could price higher than expected,” Sara notes. “Having a U.S. expert in e-commerce who truly understood our needs was invaluable.”

‍
Thriving Despite Global Challenges

‍
Despite global supply chain challenges and rising inflation, Moisés and Sara have kept Industrias Laford thriving. Since collaborating with Carl in 2022, they’ve seen an 11% revenue increase and have created 12 new jobs. They’ve also made significant investments to meet evolving environmental regulations.
‍

Key Milestones in 2023: Expanding Horizons

‍
In 2023, leveraging the insights gained from Bpeace, Industrias Laford achieved several significant milestones. They completed a GMP-certified laboratory for cosmetics and hygiene products, improved communication systems across management levels, and continued to benefit from financial and strategic planning tools provided by Bpeace. Additionally, they launched more products on Amazon independently, applying the skills learned from Carl.

‍
Ongoing Commitment to Social Responsibility

‍
Sara shares,

“We continue to do our part in providing dignified employment and will keep contributing to our society.”

‍
The collaboration with Bpeace and experts like Carl Phelps has been instrumental to Industrias Laford’s growth and success in the U.S. market. Their commitment to quality and innovation ensures they remain a strong competitor in the pest control industry.