GO TO MARKET EXPERT FOR A FOURTH-GENERATION COFFEE ENTERPRISE IN GUATEMALA

This business is embarking on a strategic growth mission, expanding with a particular focus on markets that appreciate the value of gourmet coffee, while boosting brand visibility. Their commitment to sustainability and top-quality coffee sets the stage for growth, profitability, and ultimately market success while maintaining brand reputation and consumer trust.

Use your experience and expertise to help this company:
– Conduct an in-depth market analysis of relevant international regions for their premium coffee products.
– Evaluate distribution channels for their products, considering high-end retail partnerships, online sales, and potential collaborations.
– Create a go-to-market strategy to help the business expand into new markets and adjust to changing strategic needs moving forward.

When – Estimated dates: Flexible start date any time between November 27, 2023 and January 15, 2024

Volunteer time commitment: 35-45 hours performed either: Remotely via weekly zoom meetings for 10-14 weeks, OR In person in Guatemala for 1 week