Go-To-Market and U.S. Retail Food Expert
Consult remotely for a women-led family-owned Salvadoran business that manufactures ethnic Salvadoran food currently sold in El Salvador, Costa Rica, Guatemala, and the U.S. Products include refried beans, ready to serve rice with meat or shrimp, pickled vegetables, frozen fruit, frozen tamales, and frozen vegetables.
They sell under their own brand except in the U.S. where they produce private label products for two large distributors selling in New York, New Jersey, and Los Angeles.
While their U.S. sales to date have been focused on the ethnic, nostalgic market, the company’s primary objective is to target a wider non-ethnic U.S. market through supermarket chains like Kroger, Trader Joe´s, Publix, or specialty food stores.
The leadership team is passionate about the food industry and is eager to learn from leading industry experts on how to expand within the U.S. market.
As a Bpeace volunteer Skillanthropist, you will use your experience in the U.S. supermarket and retail market to:
- Support the leadership team in developing a roadmap for entry into the non-ethnic/ non-nostalgic supermarket food industry.
- Help identify strategic opportunities for initial entry and optimum distribution channels in the U.S. retail food market.
- Share best practices in approaching and negotiating with US supermarket chains.
The impact of your work will increase sales so that Salvadorans can create jobs that provide dignity as well as economic stability as a powerful alternative to violence.
Over the course of three months you will:
- Provide approximately 5 days of remote consulting advice delivered in time chunks that work with your schedule.
- Validate needs with the company and draft a scope of work. Bpeace staff will facilitate the initial conversations between you and your “client.”
- Advise the company via Zoom video meetings based on a mutually agreed upon schedule.
More jobs are critical in El Salvador right now to help stem the flow of irregular migration. Small and medium businesses account for 60% of the economy. Steady employment provides legitimate alternatives for Salvadorans who would otherwise migrate, or pursue illegal activities and gangs. Your advice and expertise will help these businesses create jobs and build a stable future for their workers and communities.
- What you will be doing Consult remotely for a women-led family-owned Salvadoran business that manufactures ethnic Salvadoran food currently sold in El Salvador, Costa Rica, Guatemala, and the U.S. Products include refried beans, ready to serve rice with meat or shrimp, pickled vegetables, frozen fruit, frozen tamales, and frozen vegetables.
- Where you will be doing it Remotely to El Salvador with a Bpeace staffer facilitating each consulting session.
- You are qualified if you
- Have extensive knowledge of U.S. retail food sector, including sales and distribution within the industry.
- Can apply your experience to helping a business develop a roadmap for entry into U.S. supermarkets.
- Enjoy sharing your knowledge of best practices in negotiation specific to the U.S. supermarket sector.
- Can volunteer approximately 5 days (40 hours) between November and February to be a remote business advisor.
- Harbor passion for business and/or creating jobs in economically fragile El Salvador.
- When Starting November 2020
- Commitment Please note that this is a volunteer opportunity.
- Discovery 2-4 hours over the first 1-2 weeks
- Project Work 2-4 hours per week for between 8 and 16 weeks (32 hours total)
- Follow-up 1 hour a month for up to 4 months