Distribution and Sales Strategy Expert

What you will be doing

This family-owned business, founded in 1955, produces traditional bakery goods and currently sells their products in El Salvador and in the United States. The company has gained a nostalgic status among Salvadorans living both in country and abroad. The leadership team is looking to expand and strengthen their distribution channels in the United States.

They are currently working with five main distributors who make their products available at a number of corner stores in Los Angeles, Houston, Miami, New York, Maryland, as well as larger chains such as Kroger’s. The team would like to identify ideal distribution strategies, as well as ideal product offerings for the US market, that would allow them to grow their business and increase profitability.

This Salvadoran-based brother and sister team are eager to learn from leading industry experts on how to strengthen distribution and marketing channels, identify ideal U.S. partners, and identify the ideal product mix for the American market.

As a Bpeace volunteer Skillanthropist, you will use your sales and distribution experience in the food services industry to:

  • Analyze and enhance the company’s current distribution and marketing channels.
  • Help the team identify ideal distribution and sales partners.
  • Help the leadership team develop an ideal strategy for the US market.

The impact of your work will increase sales so the Salvadorans can create jobs that provide dignity as well as economic stability as a powerful alternative to violence.

Over the course of three months you will:

  • Provide approximately 8 days of remote consulting advice delivered in time chunks that work with your schedule.
  • Validate needs with the company and draft a scope of work. Bpeace staff will facilitate the initial conversations between you and your “client.”
  • Advise the company via Zoom video meetings based on a mutually agreed upon schedule.

More jobs are critical in El Salvador right now to help stem the flow of irregular migration. Small and medium businesses account for 60% of the economy. Steady employment provides legitimate alternatives for Salvadorans who would otherwise migrate or pursue illegal activities and gangs. Your advice and expertise will help these businesses create jobs and build a stable future for their workers and communities.


What you will be doing Consult remotely for a women-led Salvadoran business
Where you will be doing it Remotely with a Bpeace staffer facilitating each consulting session to ensure engagement and continuity.
You are qualified if you
  • Have extensive knowledge of sales and distribution of imported products for the U.S. market.
  • Can apply your experience to enhance an existing distribution strategy.
  • Enjoy sharing your knowledge of the food services industry and market in the U.S.
  • Can volunteer approximately 8 days between May and July to be a remote business advisor.
  • Harbor passion for business and/or creating jobs in economically fragile El Salvador.
When Starting May 2020
Commitment Please note that this is a volunteer opportunity.
Discovery 6 hours remotely by Skype, Zoom or WhatsApp
Project Work: 2-8 hours per week for up to 10 weeks (40 hours total)
How much will it cost you? • Tax-deductible membership fee to Bpeace (starting at $30 per 6 months).