DIGITAL MARKETING EXPERT FOR A HOTEL AND RESTAURANT BUSINESS

Leverage your skills to help this family-run hotel and restaurant create a digital marketing strategy that builds trust with customers and leverages social media and digital systems to grow the business.

This family-run hotel and restaurant, situated in rural El Salvador, offers authentic Salvadoran cuisine and lodging in a serene, natural setting. Their main challenge lies in their digital marketing and online presence. As they aim to expand beyond local visitors and attract a broader audience seeking mountain getaways, a strong online strategy has become a pivotal focus. Work with leadership to create a digital marketing strategy inclusive of a user-friendly website, digital booking system and social media strategy that is benchmarked to analytics and data-driven decision-making.

Volunteer Skills:
– Strong background in digital marketing strategies, including SEO, content marketing, social media and online advertising.
– Familiarity with website development and design is essential.
– A strong grasp of data analytics tools and the ability to interpret online performance metrics are important.

Timing: any time before January 31, 2024

Commitment: approximately 40 hours over 1 to 4 months

Remote or In-Person Volunteers

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