Susan McPherson
Bpeace Board director since 2006
Vice President, Business Development, PR Newswire

“We all spend our business days running to keep up--to manage our projects, to meet deadlines, to respond to emails, and to drive our company's revenues. It is within the volunteer work that I do for Bpeace that I somehow find an element of solace and inner peace, perhaps knowing that I'm helping those that face challenges that are insurmountable to my day-to-day minor bumps and hurdles.”

 

Susan is Vice President, Business Development at PR Newswire, the world's leading provider of electronic news distribution, media targeting, and measurement and multimedia services. In this role, Susan is responsible for developing revenue-producing strategic partnerships with industry players in a variety of industries including Media, Finance, Corporate Social Responsibility and Technology. Susan also manages joint revenue-share opportunities between PR Newswire and its sister UBM companies, such as TechWeb, CMP Medica, UBM International and more and is a regular speaker at a variety of industry events and trade shows. Up until recently, Susan led PR Newswire’s global events team and was responsible for developing strategic relationships and channel sales with trade shows and event management firms.

 

Susan has more than 20 years experience in strategic business development, technology sales and sales management, new product offerings and successful team development. Her tenure at PR Newswire has included a variety of roles including playing a key part in the development of the firm's first bureaus in China (Beijing and Shanghai) and the launch of MediaSense, a very successful media measurement tool. Prior to her career at PR Newswire, she worked in both the editorial and marketing departments of USA Today.

 

Susan holds a B.A in History from the State University of New York at Albany and conducted graduate studies at Boston University's College of Communications with a focus on broadcast journalism. She also is a member of Echoing Green’s Social Investment Council, the Clinton Global Initiative and 85 Broads, serves on the board of the non-profit New Democratic Majority, volunteers for the New York City Harbor School and currently resides in New York City.

 

Susan McPherson