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Stories of bravery, transformation and impact.

Guatemala

Rosa Maria Madeira

Country:  Guatemala 

Business:  Manufacturas en Madera, a family-run company with two lines of business—high-end custom wood interiors and millwork for commercial applications, and church furniture (mainly pews)

The Bpeace Assist

Bpeace arranged for Rosa Maria’s COO, Rodrigo, to visit the U.S to learn best practices.  While there, he met with Estée Lauder executives who were searching for a responsible and high-quality point-of-purchase manufacturer for Central America.  Rosa Maria and Rodrigo subsequently bid on and won the project.

Rodrigo’s visit also helped him realize the importance of an engineering department, and when he returned to Guatemala, he and Rosa Maria developed a new organizational structure that includes one.  They also rolled out new project manager positions and responsibilities. 

Results

Rosa Maria’s sales have increased by 26%, and she employs 100 people (up 17% in a year).

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